2025 was a year of meaningful progress for Lytho. Throughout the year, we focused on making the platform faster, more intuitive, and more powerful for teams managing complex content and creative operations. These updates were designed to reduce friction, improve visibility, and help teams move work forward with greater confidence — from planning and creation to review, approval, and asset management. This article brings together all Lytho product releases from 2025 in one place, so you can quickly see what’s new and understand how each update supports better outcomes for your team.

January 2025

Integrate Jira with Lytho Workflow

Keep your teams in sync without the extra steps. With Lytho’s Jira integration, tasks created in Lytho can flow directly into Jira, eliminating duplicate data entry and bridging the gap between creative, marketing, content, and digital teams. Sync smarter, not harder! 

Head over to Integrations within your Account Settings to get started today. Learn more HERE.

February 2025

Bulk Version Updater

Lytho’s new Bulk Version Updater eliminates the tedious task of updating assets individually. Upload up to 1,000 files at once, auto-approve, and set them as the active version — all while ensuring accuracy and up-to-date content. With this time-saving tool, admins and asset managers can focus on improving workflows, driving team efficiency, and keeping assets organized as your library grows. 

To access the Bulk Version Updater, you must first update your user Role.

Easily Identify Overdue Work in Custom Views and Reports

A new Overdue option is now available in due date filters for custom views and reports. Quickly filter overdue work items to see what needs your attention and keep projects on track with ease.

Quality of Life Improvements

Navigate the Route Builder with Ease

Keyboard shortcuts in the Route Builder are now more intuitive. Press Enter to select users and Tab to scroll, making navigation faster and accessible for all.

Preview Proof Assets

Click on a proof thumbnail to instantly preview the image — no downloads or extra steps needed.

March 2025

AI Search in the Asset Manager

No more wasted time hunting through folders or stressing over complex tagging requirements. Lytho’s AI-powered search understands objects, scenes, and context in your assets, making them instantly discoverable without the need for perfect or precise keyword searching. 

Stakeholders can self-serve, finding exactly what they need in seconds just by describing it in everyday language. And DAM admins and asset managers are spared tag maintenance headaches.

With Lytho’s AI Search, your team will spend less time searching and more time fueling your marketing flywheel.

Want in? Reach out to Lytho Support to enable this new feature!

Open API for Lytho Workflow

Integrate seamlessly with your existing tools, automate repetitive tasks, and unlock powerful workflow efficiencies. Whether you need to sync project data, trigger actions in other apps, or build custom solutions, our Open API gives you the flexibility to tailor Lytho to your team’s needs.

Quality of Life Improvements 

Quickly Spot Overdue Work

Easily identify team members with overdue tasks with a new badge that displays the number of overdue items. Enable the Display Overdue Work toggle in the Workload view to see who needs a nudge!

Find Work Faster with Name Filters

Now you can filter by Work Name in Work Custom Views and Reports. Quickly locate the work you need and stay focused on what matters most.

Track Campaign Requests with Ease
Projects created from campaign request deliverables now display the originating Request Form name in Project Reports. This added visibility helps you connect projects back to their initial requests, making reporting and analysis more seamless than ever.

April 2025

More Flexibility with DAM Open API Enhancements

We’re expanding what’s possible with the DAM Open API, paving the way for deeper integrations and smarter automation with Smart Templates.

Lytho Insights*

Lytho Insights makes tracking your team’s impact effortless. Dashboards spotlight bottlenecks, optimize workflows, and prove your value by illustrating operational trends. No exports, no spreadsheets, no BI headaches — just smarter decisions, faster intel, and data that does the talking (so you don’t have to). 

P.S. Check out our recommended Insights dashboards for inspiration!

Smarter Workload Warnings, Less Guesswork

Now when assigning tasks, you’ll see a warning if a team member is already at capacity or scheduled to be out during the assignment window. You’ll also get a heads-up if the level of effort exceeds their available bandwidth. Plan smarter and avoid overload!

Quality of Life Improvements 

See Full File Names When Uploading Proofs

Now you can view the entire file name when uploading assets to a proof, so you can be sure you’re selecting the right file every time.

Get Notified When Downloads Start

We’ll let you know when files begin downloading, giving you added clarity and peace of mind during the process.

July 2025

Make Your DAM More Accessible with Alt Text

You can now add alt text to assets in Lytho’s DAM—supporting accessibility standards, improving searchability, and ensuring your content is inclusive by default. Whether you're meeting compliance requirements or strengthening your brand’s digital integrity, this update helps teams manage content with purpose and precision.

Lytho Insights for Stakeholders*

Share dashboards that highlight progress, surface blockers, and showcase your team’s impact in real time. No manual updates, no follow-up emails, no explaining the numbers — just visibility that builds trust, alignment, and confidence across the board. 

Shared dashboards are only visible to Stakeholders with the appropriate permissions. You control access by configuring their Role settings.

Filter by Custom Date Fields in Custom Views and Reports

Say goodbye to rigid timelines. You can now filter any custom view or report by your own date fields — launch dates, campaign windows, regulatory milestones, and more. This puts you in control of what matters now, helping your team reduce noise, sharpen focus, and stay aligned on high-impact deadlines.

September 2025

Metadata Rules

Ensure every asset in your DAM is accurate, searchable, and brand-ready. Metadata rules let you define mandatory fields that must be completed before files can be saved to your DAM, putting guardrails in place without slowing teams down. Benefits include:

• Operational control that scales with content demands.
• Brand integrity enforced at the source.
• Compliance and audit trails baked into your workflow

Templating Professional Services 

Accelerate your team’s output without sacrificing brand integrity. Our template design experts make it easy to launch high-quality, scalable templates fast — without pulling your internal designers off priority work. We'll help you stay compliant, on brand, and ahead of demand.

Ready to learn more? Reach out to our team for more information on which package will best serve your needs.

October 2025

Search without borders

Multi-language support in DAM AI search lets your team find the right asset in any language. From global campaigns to regional content, everyone can access what they need instantly, saving time and keeping your brand consistent everywhere you show up.

Want to enable AI Search in your account? Contact Lytho Support today.

Reviews reimagined

The new Reviews environment makes feedback faster, clearer, and more connected with effortless navigation, powerful search, and mobile flexibility that keep teams aligned and work moving.

Accessibility that empowers everyone

We’ve made a series of updates to ensure Lytho is easier to use and more inclusive for all. From improved focus states to clearer contrast and better screen reader support, every change helps create a smoother, more accessible experience.

Key improvements include:

• Keyboard focus state and visible navigation enhancements
• Larger, easier-to-tap touch targets for all users
• Improved color contrast for visibility in light and dark modes
• Better reflow and readability at 400% zoom
• Added descriptive headings for screen reader compatibility
• Darkened slash marks on Days Off within Workload for stronger visual contrast
• Added clear progress text under the Projects progress bar showing “x/n Completed” or “No tasks or proofs”
• Additional refinements across Lytho, including improved color contrast and new highlight outlines for better focus visibility

November 2025

Upload from anywhere

Request for Upload is now optimized for mobile, making it easier for anyone to submit assets from their device. Whether you’re working with external photographers, agencies, or field teams, contributors can now upload files directly through a simplified, mobile-friendly experience that keeps your asset collection process fast, easy, and organized.

See who's reviewing at a glance

Stay in sync with every review. You can now easily view all reviewers — even on smaller screens — keeping visibility clear and collaboration seamless no matter where you work.