Getting proofs approved is the biggest bottleneck to getting creative work out to the market. Streamlining this process is essential to the creative workflow and helps you get back to doing what you love - creating! Read on to learn our best practices for managing your proofing process.  



TABLE OF CONTENTS



Video: How to Measure and Communicate ROI of Marketing Content Reviews

A streamlined marketing content review and approval process isn’t just about speed — it’s also a powerful way to demonstrate impact, optimize workflows, and drive business results. But how do you measure that success? And more importantly, how do you communicate it effectively to key stakeholders?


Watch this dynamic panel discussion with creative and content leaders from WSFS Bank, Georgia Power, and South Dakota State University Extension as they share real-world strategies for measuring and proving the value of their content marketing processes. Whether you’re focused on time savings, risk avoidance, or stronger collaboration, this session will equip you with actionable insights to measure and communicate the ROI of your marketing content reviews.





Video: From Messy to Magic: The Creative Ops Glow-Up  

Learn how PENN Entertainment transformed internal and external creative and communications from a patchwork of emails, assets, and approvals into a streamlined, self-serve powerhouse. In this session, Jeremy Kantner (Design Manager), Aleisha Smith (Brand and Multimedia Experience Manager), and Tyler Hunt (Senior Graphic Designer) share how their teams in Strategic Communications, Multimedia Experience, Brand, and Property Relations collaborate seamlessly on company-wide campaigns—like a well-oiled creative machine. From major launches to everyday updates, everyone’s aligned, informed, and ready to roll. The results speak for themselves: accelerated campaign speed, improved brand consistency, reduced rush projects by 92%, and transparency across full creative lifecycle.





Video: Fostering Efficiency and Creativity in a Regulated World

Even if you are not in an industry that is highly regulated, compliance is something we all have to deal with. In this session, Lexi Olson (Associate Director, Brand Strategy at Shockwave Medical, a Johnson & Johnson Company) shares practical strategies for organizing review tiers, reducing email dependency, and collaborating effectively with legal, medical, regulatory, and clinical teams. You’ll also learn how Lytho’s creative workflow platform helped reduce approval bottlenecks and improve project setup across the board.





Video: Proofing by the Numbers: How Franklin Energy Streamlined their Collaboration

Learn how Cherise and Alicia leveled-up their proofing processes to increase collaboration and track the key ROI metrics for their team.


Features We Love

  • Interactive Mode – Activate clickable hyperlinks within a Review asset for seamless navigation and testing.
  • Side-by-Side View – Compare two versions of a Review at once to quickly spot changes and revisions.

  • Review Reminder Notifications – Automate nudges to keep projects moving without chasing reviewers.

  • Review Route Templates – Standardize approval paths to save time and ensure the right people review at the right stage.



From the Lytho Blog