Brand consistency builds trust, and trust builds brands. But as teams grow and creative work scales, maintaining that consistency becomes more complex. This article outlines best practices for brand governance using Lytho, including how to centralize brand assets, implement guardrails through templates and permissions, and enable your team to create confidently within the boundaries of your brand guidelines.



TABLE OF CONTENTS



Video: Scaling Brand Consistency Across Teams and Channels 

Keeping brand consistency across teams, partners, and platforms can feel like herding squirrels, but it does not have to be that way. In this session, we will explore how Lytho’s DAM, templates, and governance tools help maintain brand control at scale. You will walk away with a clear strategy to ensure that every asset, from social graphics to sales collateral, stays on-brand no matter who is creating it. 


Check out our brand consistency checklist to evaluate your assets for brand alignment and governance. 








Video: Doing More Than Staying On-Brand with Lytho's Brand Guides

What does a brand guide mean to you? Whether it’s a single source of truth or a creative way to share pockets of information – we’ve got you covered! Watch as we dig into the many capabilities and creative possibilities that Brand Guides has to offer. 


Need some inspiration? Check out our best practice guide for building your own creations along with brand guide examples.





From the Lytho Blog