Cross-functional collaboration is a critical driver of efficiency and performance across creative, marketing, and content teams. When done intentionally, it brings structure and clarity to complex processes without slowing innovation. This article outlines best practices for unifying teams, simplifying workflows, and leveraging a single platform to streamline collaboration, accelerate execution, and deliver consistent, measurable outcomes.



TABLE OF CONTENTS



Video: One Platform, Many Workflows: Configuring Lytho for Team Success  

Lytho is the ultimate tool for creative teams, but how do you configure it to meet the needs of different departments without creating silos? In this session, we will explore strategies to structure Lytho for cross-functional collaboration while still supporting specialized workflows. Whether you are in brand, marketing, or content, you will learn how to align your team’s processes while keeping operations running smoothly. 


Use this evaluation guide to do an account audit of your Lytho setup! 




Video: How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, & Sideways

Cherise Oleson, Senior Creative Director at Franklin Energy and Brittany Pais, Director of Customer Experience at Lytho, share how Cherise’s team leverages data to showcase creative value and build relationships with business leaders.




Video: Analytical Creativity: The Key to Successful Collaboration with Marketing

Creative teams want to become informed, respected contributors to their company. To forge a stronger partnership with management, designers must embrace a shared language that’s focused on KPIs that drive the business and show how their work contributes to them. Listen in to our session at Adobe MAX 2019 and hear Colleen Phelan, Director of Marketing Services & Web Customer Experience with Delta Vacations, Brian Kessman, founder of Lodestar Agency Consulting and Director of Product Management at Lytho, and Brittany Pais, Director of CX at Lytho, explore how design has never been more important for businesses to express their brand’s value as digital marketing platforms are powering increasingly data-driven operations.