How to set up your tag structure?

A solid tag structure will help you find relevant Assets extremely fast in any situation for any purpose. In this article, we will share some tips and tricks on how to get started.

Within Lytho we have no (traditional) folder structure for categorizing assets (Images, videos, documents). Instead, assets should be categorized by using a tag structure. The advantage of this in comparison to a folder structure is that an asset can contain multiple tags without the asset having to be added multiple times (to a folder).

Tagging content within Lytho is essential for the find-ability of content by the end-user. Therefore, setting up a good tag structure is deemed very important.

Defining a well-thought-out tag structure depends mainly on the type of content and what works best for your company structure. Nonetheless, we defined the best practices below which can help you set up an ideal tag structure.

Defining the tag structure

To define a tag structure we distinguish between 2 types of tags:

1. Categorizing tags

2. Descriptive tags

Categorizing tags

By using ‘categorizing tags’ we classify that those tags are mainly related to a category or classification and have no relation to the content within the asset itself. In many cases, you can use the usual folder structure, where you add the asset to, as a starting point.


2020_Ninja 650_GN1_ACT (11)The image above consists of a green motorcycle in the mountains. In order to define the categorizing tags of this image we could, for example, use the type of engine. Possible categorizing tags could be:

  • Motorcycle
  • Kawasaki
  • 2020
  • Ninja 650

Within Lytho these tags could once again be grouped into tag groups. This will result in the following structure:

  • Business Unit: Motorcycle, All-terrain vehicle, Jetski, ..
  • Brand: Kawasaki, Suzuki, Yamaha, ..
  • Model year: 2018, 2019, 2020, ..
  • Type: Ninja 125, Jimny, FX-SVHO, ..

Descriptive tags

Besides the use of categorizing tags, one could also want to create additional tags that apply to the content within the asset itself. For example, the environment, atmosphere, or color.


2020_Ninja 650_GN1_ACT (6)The image above could be described as follows:

  • Road
  • Nature
  • Green
  • Action picture

This type of tag is generally a lot more specific about assets, and therefore less easy to assign to a specific tag group. This is mainly the reason why Lytho has a standard tag group called “Uncategorised Tags” to which the tags from above could be assigned to.

How to get started

Below are some questions that could help you set up an initial tag structure. Based on these questions you can form specific tag groups along with the correct descriptive tags that belong to those groups.

  • Examine the current folder structure; how are assets currently stored?
  • Does the company have different product groups?
  • Are the assets product-related?
  • Is it possible to make a specific classification based on the perspective of the organization?
  • Does the company often work with campaigns/projects?

In order to be able to find your assets as conveniently as possible, it is recommended to apply different insights when tagging. In that way, the end-user can have multiple search entries. Therefore, we advise assigning both product-related tags as well as organization-related tags.

We recommend that you first set up the tag structure in an Excel file. This can be done as follows:

Business Unit  Brand  Model year  Type  Uncategorized


Kawasaki  2018  Ninja 125  Road

All-terrain vehicle

Suzuki  2019  Jimny Nature
Jetski Yamaha  2020  FX-SVHO Green
    2021   Action picture

Tag import

Although manual tagging of assets within Lytho is very simple, it can be useful to automatically categorize assets by using an import file use when dealing with a larger quantity.

When using this method, all assets must first be uploaded to the Asset Manager of Lytho. Next, you can import the file through settings > import/export.